Head of Marketing for Software & Advanced Technology
2020 - 2025
Led high-performing marketing team driving brand strategy, customer acquisition, and go-to-market execution for Intel’s Software & Advanced Technology portfolio, accelerating adoption of solutions such as AI/ML, SaaS, computer vision, and geospatial intelligence
Served as fractional CMO for internal startups, securing $55M+ in new customer wins including Walmart, Pacific Gas & Electric, and the Beijing Olympics, amplifying market entry and earning prominent media coverage in WIRED
Directed internal creative teams and external agency partners to execute integrated campaigns across paid, owned, and earned channels, boosting audience engagement, pipeline growth, and market share
Partnered with sales, engineering, and executive leadership to align marketing directly with revenue targets, market expansion, and key strategic objectives
Inteon: An Intel Venture
Campaign Trailer
Intel Drone Light Shows
Campaign Trailer
SVP of Digital Marketing
2019 - 2020
Directed high-impact marketing programs across multiple industries for clients including ExxonMobil, CVS Health, JUUL Labs, and the Entertainment Software Association, delivering an average 30% lift in audience engagement across digital, social, and integrated campaigns
Partnered with account teams on high-stakes pitches, securing $40M+ in new business by aligning executive stakeholders around bold, insight-driven marketing strategies
Earned PR Daily’s Grand Prize for Digital Marketing Campaign of the Year for breakthrough work with the Entertainment Software Association
Led design, copy, and strategy teams to develop brand platforms and cross-channel creative for clients spanning energy, healthcare, and consumer products
VP of Creative & Content
2015 - 2019
Led end-to-end marketing and brand strategy across a $75M global portfolio, driving demand and customer acquisition for companies including Royal Caribbean International, Universal Orlando Resort, and the Mexico Tourism Board
Developed full-funnel B2B and B2C programs targeting enterprise accounts, business travelers, and leisure audiences across the Americas, EMEA, and APAC
Directed a 35-person in-house team—scaling with contractors during peak seasons—to deliver award-winning digital, social, video, and email campaigns, earning recognition for Best Marketing Campaign at the Digital Travel Summit
Implemented and optimized MarTech systems—including CRM, CMS, and automation tools—to accelerate campaigns, improve measurement, and strengthen sales-marketing alignment
Creative Director Consultant
2014 - 2015
Partnered with strategy and consulting teams to develop integrated campaigns, brand platforms, and winning proposals for clients including Microsoft, Nestlé, and HSBC
Led multi-channel creative direction, leveraging storytelling and experience design to drive digital transformation across technology, pharma, financial services, and more
Creative Director Consultant
2012 - 2014
Led a creative consultancy delivering brand strategy, identity, and full-funnel marketing for clients including Heineken, Cirque du Soleil, and Lara Hudson’s Mercury Method
Developed integrated campaigns and content across digital, social, video, email, and analog channels—driving growth in brand awareness, engagement, and sales
Creative Director
2003 - 2012
Drove brand development, product positioning, and go-to-market strategy, guiding a premium fitness brand from inception to multi-million-dollar growth
Built integrated campaigns across digital, print, eCommerce, and analog channels—amplifying brand awareness, customer engagement, and retention
Directed creative teams and agency partners delivering customer-facing content, promotional activations, and instructional materials recognized by the International Design Award for Best Design
Design Director
2000 - 2003
Directed brand identity and product design for a DARPA-backed wearables startup, leading cross-functional teams from concept to launch
Led prototype development including the Alpha Series and an internet-connected CPU jacket for Levi Strauss Europe—blending fashion, technology, and utility in a first-to-market platform
Design Strategy
New Product Marketing
1997 - 2000
Led creative development for brand collaborations featuring Mission: Impossible, X-Men, Michael Jordan, and Samuel L. Jackson—guiding products and campaigns from concept through launch
Delivered integrated campaigns bridging entertainment, sports, and culture—leveraging IP, talent, and storytelling to create high-impact consumer experiences
Digital Designer
1996 - 1997
Contributed to digital marketing campaigns for major film properties, supporting studio-wide online initiatives
Developed branded digital experiences that drove franchise launches, fan engagement, and cross-platform promotions