Director of Marketing for Software & Advanced Technology
2022 - present
- Develop and guide strategic marketing initiatives across the Advanced Technology portfolio, including Software Products & Ecosystem, Intel Ignite, and oneAPI
Drive Intel’s software-first strategy by creating campaign-defining narratives across a variety of channels, including websites, video, social media, digital, and print
Establish Intel CTO Greg Lavender and other executives as trusted, internationally recognized thought leaders by helping develop and maintain their global presence
Partner with Intel Fellows, technical evangelists, and other subject matter experts to turn complex technical topics into concise and compelling content that engages target audiences
Head of Marketing for Emerging Growth & Incubation
2020 - 2022
- Oversaw highly successful go-to-market and product branding strategies across a broad portfolio of technology businesses, including Intel RealSense, Intel Drone Light Shows, and Intel Geospatial
- Managed the creative team responsible for supporting the Intel Incubation Program and associated startups with the creation of branding, websites, video assets, social media campaigns, and marketing collateral
- Drove high-impact marketing strategies by creating customer acquisition campaigns that amplified Intel’s cutting-edge products and platforms across paid, owned, and earned channels
Inteon: An Intel Venture
Campaign Trailer
Intel Drone Light Shows
Campaign Trailer
SVP of Digital Marketing
2019 - 2020
- Led cross-platform marketing campaigns that saw an average 30% increase in engagement for clients from a wide variety of sectors, including consumer packaged goods, energy, financial services, healthcare, technology, and transportation
- Secured more than $40 million in integrated marketing contracts as the strategic architect for new business development for clients including ExxonMobil, JUUL Labs, CVS Health, and the Entertainment Software Association
- Winner: Grand Prize PR Daily’s Digital Marketing Campaign of the Year for the Entertainment Software Association
VP of Creative & Content
2015 - 2019
- Managed team of 30+ designers, developers, writers, and content strategists responsible for creative execution across 100+ digital and print publications and 25+ websites
- Lead creative strategy for all marketing initiatives across web, print, email, direct mail, social, mobile, UX, video, and TV
- Oversaw multimillion-dollar demand generation, customer acquisition, and e-commerce contracts for clients including Royal Caribbean Group, Universal Orlando Resort, and Tourism Australia
- Winner: Digital Travel Summit’s Best Marketing Campaign for Royal Caribbean Group International
Creative Director Consultant
2014 - 2015
- Led concept ideation and creative development for winning business proposals, client engagements, and multichannel brand experiences for clients such as Nestlé, Takeda, Microsoft, Syngenta, Roche, SAP, HSBC, and Audemars Piguet
Creative Director Consultant
2012 - 2014
- Led creative concept development and execution of multichannel brand engagements for clients including Heineken, Cirque du Soleil, and Lara Hudson’s Mercury Method
Creative Director
2003 - 2012
- Developed end-to-end brand strategy, including positioning, messaging, and identity
- Oversaw client engagement across all marketing channels from social media to e-commerce and retail experience
- Managed and directed creative agencies for asset creation and retail buildout
- Winner: International Design Awards’ Best Digital Design
Design Director
2000 - 2003
- Led ideation, development, and execution of product design, brand identity, and marketing campaigns
- Managed team of contractors including art directors, designers, and copywriters
- Oversaw design and prototyping of DARPA-funded Alpha Series conceptual products and Levi Strauss-Europe’s internet-connected CPU jacket
Design Strategy
New Product Marketing
1997 - 2000
- Developed new concepts for product design and marketing teams
- Managed motion picture franchise and celebrity marketing campaigns for collaborations with Mission Impossible, X-Men, Michael Jordan, and Samuel L. Jackson
Digital Designer
1996 - 1997
- Developed, created, and managed web assets for film, television, and new media